Choosing a yacht is more than choosing a vessel.

Meet the founder

Kimberly Lee

USA-based but South African proud, fluent in English and Afrikaans. An AI strategist, yacht charter consultant and marketing tactician with more than 20 years in the industry.

I was born in Cape Town, South Africa, with the ocean as my first playground. My sailing journey began when I crossed the Atlantic on a monohull from Cape Town to St. Martin, a defining adventure that led to years working as crew aboard luxury charter yachts and delivering vessels from the Caribbean to the U.S.

In the early 2000s, I moved from life on deck to the business side of yachting: booking bareboat charters, guiding yacht buyers into charter programs, and managing crewed yacht operations. Over the years, I built and led teams, facilitated multi-million-dollar yacht sales, and honed marketing strategies that connected clients with unforgettable experiences on the water.

But I also saw the inefficiencies. Booking a yacht charter still meant scattered emails, outdated information, and slow response times. I knew there had to be a better way.

That vision became Yacht Genius AI, an AI-powered yacht charter platform that gives clients instant access to thousands of yachts worldwide, live booking availability, special offers, and intelligent comparisons on price, destinations, and seasonal trends. It is the insider expertise of a seasoned broker, paired with the speed and precision of cutting-edge AI.

Today, I combine my decades of hands-on charter experience with the latest technology to help clients book faster, smarter, and with total confidence, delivering the kind of service I’d want if I were stepping aboard myself.

“In my 20+ years booking yacht charters, the biggest shift isn’t the technology, it’s client expectations. Today’s charter guests research like professionals. They want pricing transparency, real availability, and destination data before the first conversation. That’s exactly the gap Yacht Genius AI was built to close.”